It’s not exactly a secret to say that Ai writing is everywhere. According to The Economist, LLMs have tripled the number of new e-books published on Amazon every month and draft more than a third of new websites. There's no data on Linkedin posts, but (call me a cynic) I refuse to believe everyone is writing them from scratch. Tips on how to spot Ai writing have been springing up like mushrooms ever since em dash gate, in Reddit threads and big media outlets alike. If you'd p

I was recently commissioned to write an article about generative Ai in fashion, specifically what it means for models. Fashion, unsurprisingly, has moved along a lot since I was a model back in 2010. And even since I worked in house at Adidas in 2021. That technology could've really opened up doors creatively - which is the effect I think (hope) it's having for companies like Zalando. CGI-created fictional models are one thing - presenting an array of problems from authentici

I was in the middle of researching Ai copywriting software (I know, I know, how very 2025) when it hit me. There’s just. So. Much. Content in general, but writing in particular. In the words of Malcolm Muggeridge describing television in the 90s (via the Adam Buxton pod): “the mixture is too rich”. This one website, Copy.ai, (and yes it possibly is career suicide to be promoting free copywriting software) provides free Ai writing generators. I had to take a look. My mouse hov