I was recently commissioned to write an article about generative Ai in fashion, specifically what it means for models. Fashion, unsurprisingly, has moved along a lot since I was a model back in 2010. And even since I worked in house at Adidas in 2021. That technology could've really opened up doors creatively - which is the effect I think (hope) it's having for companies like Zalando. CGI-created fictional models are one thing - presenting an array of problems from authentici

I was in the middle of researching Ai copywriting software (I know, I know, how very 2025) when it hit me. There’s just. So. Much. Content in general, but writing in particular. As Malcolm Muggeridge said of TV in the 90s (via the Adam Buxton podcast in 2025): “the mixture is too rich”. One website, Copy.ai, (and yes it possibly is career suicide to be promoting free copywriting software) provides free Ai writing generators. I had to take a look. My mouse hovered over their “