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Octavia is an award-winning senior creative and ex-fashion model.

 

She has eight years’ experience with household brands and charities, including The Guardian, The Economist, adidas, the RSPB, Marie Curie. 

 

Before that she modelled - for brands like Burberry, Urban Outfitters, and Grazia - so she knows what it's like to walk in her clients' shoes (literally).

 

Octavia has been freelancing since 2024 turning complex messages into creative platforms. A scamp on a napkin into a multichannel campaign. That makes an audience sit up and pay attention.

 

When she’s not swotting up on strategy, training AI to write headlines, or analysing ads in the wild, you’ll find her tree-bathing, pickling, or perfecting her amateur ecom photography on Vinted.

  • Freelance copywriter

AWARDS

Marketing Campaign of the Year

Third Sector Awards

Marie Curie “Will Talk”

Sept 2024

 

Best Integrated Campaign

Drum Design Awards

The Guardian “Joy of Print”

May 2020

 

Best Use of Illustration

Drum Design Awards

The Guardian Weekly “Find Clarity”

May 2020

 

Best Writing

DMA Awards

The Guardian Soulmates “Two Track Mind”

Nov 2019

 

Ad of the Day

Campaign Magazine

The Guardian “Today in Focus Launch”

Apr 2019

 

Best B2C

DMA Awards

The Guardian Soulmates “Playing Cupid"

Oct 2018

© 2025 Octavia Welby

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