top of page

Today in Focus

Today in Focus is The Guardian’s daily podcast, and they wanted to target London commuters.


With so many ads clamouring for their attention, how could we make sure ours stood out?

By using some good, old-fashioned reverse psychology.


We were lucky enough to get picked up by Campaign's Ad of the Day, as well as winning Best Poster Design at the Drum Design Awards.

TiF_Coverage_Drum Design Awards.png
TiF_Coverage_Campaign ad of the day Tif1

Creative Director: Sam Jacobs

Copywriter: Octavia Welby

Art Director: Liam Smith

bottom of page