Today in Focus
Today in Focus is The Guardian’s daily podcast, and they wanted to target London commuters.
With so many ads clamouring for their attention, how could we make sure ours stood out?
By using some good, old-fashioned reverse psychology.
We were lucky enough to get picked up by Campaign's Ad of the Day, as well as winning Best Poster Design at the Drum Design Awards.
Creative Director: Sam Jacobs
Copywriter: Octavia Welby
Art Director: Liam Smith