RSPB

The UK is one of the most nature-depleted countries in the world, with one out of seven wildlife species facing extinction. The RSPB needed the nation to sit up and listen.

My creative partner and I wanted to bring a sense of jeopardy by showing individual species in the wild and thriving, but on the verge of disappearing forever. We worked on the campaign from concept to delivery.

The ‘For Our Wild’ campaign was launched alongside the Our Wild Isles BBC series as OOH, DOOH, social and DRTV. It not only raised valuable funds, but also caused a huge spike in RSPB membership. Press coverage appeared in The Drum and Marketing Beat.

OOH

SOCIAL

ECD: Bryn Attwell

Creative team: Octavia Welby, Katie Howe-Dalgleish
Design & motion design: Ben Kite