RSPB

INTEGRATED MULTI-CHANNEL FUNDRAISING

Giving UK wildlife a place to hide

Challenge

The UK is one of the most nature-depleted countries in the world. One in seven of our wildlife species faces extinction. We needed the nation to sit up and take notice - before it’s too late.

Idea

Showing individual species thriving in their natural habitat, but on the verge of disappearing.

Result

The ‘For Our Wild’ campaign was launched alongside the Our Wild Isles BBC series. It not only raised valuable funds, but also caused a huge spike in RSPB membership. Press coverage appeared in The Drum and Marketing Beat.

My partner Katie and I developed the idea and I wrote the copy across the campaign, including the film script, social and OOH.

ECD: Bryn Attwell

Creative team: Octavia Welby, Katie Howe-Dalgleish
Design & motion: Ben Kite