Marmite Reactive

GIVING THE WORLD’S MOST DIVISIVE CONDIMENT A SAY ON BREXIT

May 2019. Brexit fatigue was at its peak.

On such a divisive issue, the nation's most contentious condiment had to speak out.

My creative partner and I pitched that the nation’s most divisive condiment is the natural brand for such a divisive issue. Focusing OOH around Westminster for a PR-able activation.

We pitched the idea with mock ups for a full campaign. Ultimately the idea ran as a social post with great engagement.

Bus T-side mock-up:

Press ad mock-ups:

Copywriter: Octavia Welby

Art director: Katie Howe-Dalgleish

Creative director: Sam Jacobs