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Creative / Copywriter
Guardian Weekly
GLOBAL MULTICHANNEL CAMPAIGN
Finding clarity in the 2020 news cycle
Challenge
Reading the news in 2020 could be overwhelming, but hard to look away from. But how could we get people - across the globe - to subscribe?
Idea
When the world is complex, the Guardian Weekly gives you clarity.
Result
My creative partner and I developed this concept and found illustrator Rafael Alejandro to bring it to life. I wrote copy across the full integrated campaign, from out of home and press to social, CRM and display.
The campaign launched in Dublin and Berlin. And we won Best Use of Illustration at the Drum Design Awards.
Creative Director: Sam Jacobs
Creative Team: Octavia Welby, Katie Howe-Dalgleish
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