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The Guardian Weekly

We knew that reading the news in 2020 could be overwhelming, but hard to look away from. And we knew that readers loved The Guardian Weekly for its ability to find clarity within the complexity.

 

My creative partner and I developed this concept and found illustrator Rafael Alejandro to bring it to life. I wrote copy across the full integrated campaign, from out of home and press to social, CRM and display. 

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The campaign launched in Dublin and Berlin.​ And we won Best Use of Illustration at the Drum Design Awards.

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Creative Director: Sam Jacobs

Creative Team: Octavia Welby, Katie Howe-Dalgleish

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