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Creative / Copywriter
adidas D2C
DIGITAL-FIRST, DIRECT TO CONSUMER
Launching new products into buyers' pockets
Challenge
Adidas launches multiple products to its app, website and CRM base every week. How could we keep every new drop feeling fresh and exciting amid the noise?
Result
I worked alongside designers, creating copy lines that led to design concepts, or matching creative copy to their visuals. I wrote copy across digital assets: in app, website, CRM and social.
Our campaigns effectively drove traffic to adidas.com for a variety of verticals including Football, Skateboarding and Orginals.
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