Creative Copywriter
Marie Curie #WillTalk
1 in 2 of us don’t have a Will. People just don’t want to talk about it. But not only is it important, legacy giving was one of Marie Curie’s biggest areas of fundraising growth. They wanted a five-year platform for all their comms.
If people don’t like talking about Wills, let’s meet them where they’re at. The idea that my creative partner and I came up with for the pitch (#WillTalk) was selected to be developed.
We worked on the concept and storyboard for the DRTV film, and subsequent social videos. I also wrote headlines that could be used for OOH and press.
We picked Ben Falk to direct the film, which had real people talking about their experiences with loved ones who had passed and how they felt about writing their Will.
The campaign ran in the UK across TV, out of home, social, press, retail and direct mail.
DRTV
RETAIL & PRESS
SOCIAL
DIRECT MAIL
ECD: Bryn Attwell
Creative director: Andy Powell
Creative Team: Octavia Welby, Katie Howe-Dalgleish
Designer & motion designer: Jamie Carroll